OLD MOUT

The brief was to create an influencer campaign to introduce Moutopia and leverage the creativity and authenticity of influencers to drive a positive perception of Old Mout’s great taste and natural flavours ultimately driving awareness and consideration.

  • Idea 1: Moutopia Re-imagined

  • Ai Creators

  • Illustrator Creators

  • Comedy Creators

  • How the scenes would play out

  • Idea 2: Taste the Music

  • Mood Board

  • If fruits were party guests

  • How it would play out

CREATIVE TEAM

Agency: Gabbabble

Art Director: Alex Williamson

Creative Copywriter: Gabs Tavini

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